HISTORY AND MEANING BEHIND THE LEGHORN BRAND

 

LEGHORN's logo was designed by the company founder and present CEO, Luciano Grapsa.

The Design

The graphic design of Leghorn's Logo recreates a heraldry style. The image is loaded with powerful symbolism of two legendary animals.

The eye catching design focuses on the two mysterious and evocative animals on the logo:

  • The lion, symbol of bravery, strength and loyalty;
  • The snake, symbol of slyness and dishonesty;

The design captures the animals the moment before a conflict. At this tense moment the energies of the animals gather at breaking point signifying a moment of universal balance, between the light and dark energies similar to Yin (black) and Yang (white).

The battle between the two energies in endless, however there can only one winner:

Ubi maior, minor cessat, When something major takes over, the less important is disregarded.

The forces of nature and the power to overcome bad is at the foundation of the innovative spirit that characterizes the company.

 

Company Name

The logo carries the wording "LEGHORN", the English translation for the city of Livorno.

The origin of the company name dates back to 1978, the year the company was established.

That same year, four friends decide to embark on a journey towards a new business venture: Luciano Grapsa, Renato Porciatti, Claudio Gisonni and Marino Montanari all meet at Marino Montanari's house in Antignano, just outside Livorno,  to choose the name of the future company that they would go on to set up together.

The eldest of the group Marino comes up wtih LEGHORN SHIP SUPPLY and the others all agree on this name for the new company.

In 1980 Renato Porciatti decides to leave the group of friends and open a restaurant called the "La Chetichella" in the centre of Livorno. The restaurant continues to be a meeting point for the four friends and quickly became an important place for ship suppliers of the town's port.

By 1981 Luciano Grapsa directs the company towards specializing in supplying seals for containers, items that were more and more requested by the market. This causes the company to change the name to LEGHORN SUPPLIES (and start manufacturing the first metal seals in partnership with external companies).

In 1990, the other two partners reluctant to believe in the new security seals business, sell their shares of the company to Luciano Grapsa who forsees the enormous potential that this new sector has to offer.

In order to give a clear message and define the company as a manufacturers, Grapsa decides to remove the word "supplies" from the name leaving behind just the word LEGHORN.

Today LEGHORN is a name, and above all a group of companies with offices across various continents that, still speaks of the values that are at the foundation the company: Loyalty and reliability, towards its partners, suppliers and clients, and all those who have been part of the company along the way, but above all a strong spirit of enterprise, which continues to steer the company towards new business scenarios and provides it with new solutions to offer the market.

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